Display Advertising

 

Display Advertising (display ads)

Display Advertising: An Overview

Display advertising guides the practice of promoting products or services through visual means, typically on the internet. This form of advertising uses different media such as images, videos, and graphics to attract awareness and drive engagement with the target audience.

Types of Display Advertising

Bannered Advertisements Bannered

 advertisements are the most typical type of display advertising. They are typically rectangular or square graphics displayed on websites, often at the top or bottom of a page. They may also seem in other areas of the page, such as the sides or in between content.

Video Advertisements 

Video advertisements are short video clips that play automatically, either in a stream or in-display format. In-stream video ads play before, during, or after video content on websites, while in-display video ads appear as clickable thumbnails in the search results of video-sharing websites like YouTube.

Interactive Advertisements 

Interactive advertisements are ads that let users interact with them in some way. For example, they may feature games, quizzes, or surveys that users can take part in to engage with the ad.

Expandable Advertisements 

Expandable advertisements are ads that begin as a small banner and expand to a bigger size when clicked. They may include additional content such as videos, images, or interactive elements.

Native Advertisements 

Native advertisements are advertisements that are designed to combine with the content on the page. They may take the form of sponsored content, product recommendations, or advertisements that match the look and feel of the site they are displayed on.

Conclusion

Display advertising has become a crucial tool for businesses to reach and engage with their target audience. By understanding the different types of display advertisements, businesses can choose the best format for their needs and goals. With the right display advertising strategy, businesses can effectively reach and influence their target audience, drive conversions, and grow their business.